Alvey Reels Finds New Lease on Life

Alvey Reels has found a new lease on life under the ownership of the iconic Australian company, Gowings. The renowned Australian fishing gear manufacturer almost ceased operations last year due to rising costs and supply chain issues.



Alvey Reels has been a staple of Australian fishing culture, having been synonymous with high-quality fishing reels to anglers across the country for more than a century. 

Last May 2022, the company announced that it would cease manufacturing for good, citing rising costs and supply chain issues. However, Alvey Reels has found a new lease on life under the ownership of another iconic Australian company, Gowings.

The company’s original wooden reels have been replaced with carbon fibre models, but there are plans to produce limited editions of the classic wooden reels that will be crafted by hand and made available for purchase.

“Alvey reels certainly have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. No other style of fishing reel allows the line to run directly over your index finger while you retrieve your line; this form of fishing is extremely sensitive and enables you to feel the smallest of bites.” – ALVEY

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Alvey Reels has a rich history that dates back to its founding in 1920. The company’s reels were initially made of wood and produced at a rate of around 20 per week in a Brisbane shed. Despite these humble beginnings, Alvey Reels quickly established itself as a trusted provider of high-quality fishing gear, with a reputation that has endured for over a century.



The move from the Carole Park manufacturing facility to a new location in Darra is another significant change for the company. However, with the backing of Gowings and the continued involvement of the Alvey family, customers can expect Alvey Reels to remain a go-to option for anglers across Australia.

Published 3-May-2023