Iconic Brand Reels Out After More Than a Century

Iconic Brand Reels Out After More Than a Century

They have been in the business of selling fishing reels for more than a century, but all good things eventually come to an end and iconic brand Alvey Reels will close its Carole Park facility by the end of June 2022.



Alvey Reels marked its 100th anniversary in 2020 with bright prospects for the company’s future. The quality of their products is undeniably top-notch which made them an angler’s best friend.

Alvey Reels, however, ceases manufacturing for good as announced last May 2022.The company cited drastically rising costs and growing domestic and global supply chain issues as well as disruptive staff shortages due to COVD-19 restrictions as the reasons to close down the Carole Park manufacturing facility.

A “structure sell down” of all of their stock is also expected in the coming weeks.

“We anticipate running with Warehouse/Dispatch and Administration staff with current stock on hand, which will carry us through to January/February 2023, but we will not be able to remain open after this time. Effective immediately to assist our administration team, the Alvey phones will be diverted to an answering service and all calls will be monitored and returned during each day,” their announcement reads.

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Customers may order Alvey products and parts online at www.alvey.com.au whilst all queries will be entertained via email at info@alvey.com.au. 

All authorised retailers, on the other hand, may still order stocks whilst they last but spare parts can only be purchased through the Alvey website or preferably from the following merchants: Tackle Land, Charltons Fishing, Bayside Bait & Tackle or Gardiner Fisheries Rainbow Beach.



“We at Alvey Reels deeply regret this difficult decision, and whilst we commit to supplying as many of our products as we can for as long as we can, our immediate priorities are our loyal staff, our dedicated retailers and passionate supporters and customers.

“On behalf of the Alvey Team, we thank you all for your 102 years of support.”

They first announced that the company will close down back in 2017 amidst decreasing sales. The announcement stirred an outpouring of support and orders kept coming, giving them enough boost in revenue to keep the company alive. 

Entering into its centenary, Alvey Reels’ expanded its product range which  including a line of apparel
Entering into its centenary, Alvey Reels’ expanded its product range which  including a line of apparel | Photo Credit: Alvey Reels Australia / Facebook

Alvey also attracted investors that enabled them to expand its product range, including a line of apparel, as well as a venture into the US market. 

Alvey Reels closes effective 30 June 2022.