In the industrial heart of Carole Park, a family-run smallgoods factory attracts customers from across Australia and beyond, all seeking the authentic flavours of handcrafted European meats.
A Hidden Gem in Carole Park
Adam’s Continental Smallgoods, nestled amongst warehouses and engineering shops on Cobalt Street, has become a destination for those seeking quality smallgoods made using traditional methods. Established in 1984 by Croatian immigrants Adam and Margaret Markovich, the business began as a small butchering and smoking operation.
Despite the abundance of high-quality Australian meat, the Markovich family noticed a lack of quality European-style smallgoods in Brisbane. Using recipes passed down through generations, they decided to bring the flavours of their homeland to the local community.
Handcrafted Quality and Tradition
The shop’s popularity stems from its commitment to quality and traditional techniques. All smallgoods are made on-site, by hand, focusing on using the best Australian meat and minimal additives. The aroma of wood-smoked meat fills the shop, and customers can sample freshly made leberkase and other delicacies straight from the oven or smokehouse. The Markovich family believe in a “less is more” approach, letting the quality of the meat and simple seasonings shine through.
Community and Growth
What started as a small operation with just Adam and Margaret making sausages has grown into a thriving business employing around 30 staff. The business has expanded its retail space and now serves a diverse clientele, including food enthusiasts and those seeking familiar flavours from their European heritage.
The business has become a multi-generational family business, with children and grandchildren of the founders working in the shop. The shop attracts people from all over Australia, and even internationally, who wish to purchase the quality goods. Once considered remote, the location is now a bustling hub of activity, particularly on weekends.
The Markovich Philosophy
Adam Markovich senior, now 87, says that starting with the best quality Australian meat means you don’t need to add much to achieve great flavour. He believes a bit of salt, pepper, herbs, spices, and wood smoke, combined with the right technique, is enough to create the perfect product.
This philosophy has earned Adam’s Continental Smallgoods a reputation for producing some of the highest-quality smallgoods in the country. The family states that the business has become a community hub where customers can find quality food and a welcoming atmosphere.
Published Date 18-March-2025